Segmentation FAQs (6)

What is the difference between basis (segmentation) variables and descriptor (discrimination) variables?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:06 AM by Steve Hoover
When should I standardize my segmentation data?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:08 AM by Steve Hoover
How do I choose between Hierarchical Clustering and K-Means Clustering?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:08 AM by Steve Hoover
What is the right number of clusters?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:09 AM by Steve Hoover
In the segment description table, some values are in green and some are in red. What do these colors mean?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:09 AM by Steve Hoover
How do I know if I am getting good results through the discrimination analysis?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:10 AM by Steve Hoover