Positioning FAQs (4)

What are the differences between perceptual, preference, and joint-space maps?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:36 AM by Steve Hoover
How would I know if I need a 2D or a 3D map?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:36 AM by Steve Hoover
What does it mean when my brand has high preference scores among customers, but it has relatively low market share in the map?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:37 AM by Steve Hoover
In the segment description table, some values are in green and some are in red. What do these colors mean?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:38 AM by Steve Hoover