Should I use the basic Bass model or the advanced Bass model?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:12 AM by Steve Hoover

Generally, it is best to start with the simple Bass model, because it often provides forecasting performance comparable to that of the advanced Bass model, especially if the proposed marketing plan for the new technology is already well defined.


If you wish to explore how the forecasts would change with changes in marketing plans for the technology, it would be helpful to explore those scenarios using the advanced Bass model.

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