GE FAQs (3)

How do I determine the factors to use for the horizontal and vertical axes (e.g., Industry Attractiveness and Business Strength)?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:19 AM by Steve Hoover
How do I determine the value of each of the factors?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:19 AM by Steve Hoover
How do I determine the weights for each of those factors?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:21 AM by Steve Hoover