What is a partworth?

Created by Steve Hoover, Modified on Sun, Jan 14 at 11:17 AM by Steve Hoover

It is just a term to indicate the partial value or utility associated with a specific product feature (i.e., level of an attribute).


It is an indirect measure of how much a customer is willing to pay for each product feature.


In fact, the computed part-worths for each product feature for each respondent are the critical inputs needed for doing Conjoint simulations for identifying or designing “optimal” products.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article